Fresh. Friendly.
Health-focused.
Our brand reflects our product philosophy: clean, encouraging, and easy to use.
Brand Positioning
What Feedii stands for
Calm
No anxiety, no urgency, no guilt. Feedii is a peaceful presence in your daily routine.
Supportive
Like a coach who believes in you. Encouraging, understanding, always on your side.
Modern
Clean, minimal, thoughtfully designed. Every pixel serves a purpose.
Color System
A fresh palette designed for health and wellness
Mint Green
#5CC9A7
Primary actions, progress rings, positive states
Ocean Blue
#4A90D9
Secondary actions, protein indicators, Exercise tab
Warm Orange
#F5A623
Burned calories, fat indicators, alerts
Dark Slate
#2C3E50
Headings, primary text, icons
Light Gray
#F5F5F5
Page backgrounds, card containers
Fresh Green
#4CAF50
Carbs indicators, success states, checkmarks
Soft Purple
#9B59B6
User avatars, sleep quality, special highlights
Typography
Native iOS feel, clean and readable
Font Families
SF Pro Display
Used for large titles and numbers. Optimized for display sizes.
SF Pro Text
Used for body text and smaller UI elements. Highly readable.
Type Scale
Voice & Tone
Coach, not cop. Supportive, not judgmental.
“You're doing great! Let's keep the momentum going.”
“Warning: You're over your calorie limit!”
“Looks like you forgot to log lunch. No worries, want to add it now?”
“You missed a meal! Your tracking streak is broken.”
“This week you were more consistent than last week.”
“You failed to meet your goal 4 out of 7 days.”
“Here's what we noticed about your patterns...”
“You need to eat less and exercise more.”
“Ready to log? It only takes a moment.”
“LOG NOW or lose your progress!”
Logo & App Icon
Simple, recognizable, friendly
Primary Logo
FeediiWordmark with app icon
App Icon
1024px180pxSleek iOS-native app icon